What are the 4 P's of marketing?

• A. Product, Price, Place, Promotion
• B. Product, Price, Place, Promotion
• C. Product, Price, Place, Profit
• D. Product, Process, Place, Promotion

Answer: (B)

The four P's of marketing are Product, Price, Place, and Promotion. This framework helps you shape a marketing mix by considering what you offer, how much it costs, where and how customers can get it, and how you communicate and persuade people to buy. Product covers the actual item or service and its benefits; Price guides value and affordability; Place (distribution) determines how the offering reaches customers; Promotion encompasses advertising, personal selling, and other ways you raise awareness and drive demand. Profit and Process aren’t part of this original quartet—profit is an outcome, and process is more related to service delivery or broader business models—so they aren’t included in the four primary elements.