Which term refers to the price component in the marketing mix?

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Multiple Choice

Which term refers to the price component in the marketing mix?

Explanation:
Pricing in the marketing mix is the amount customers pay and how that price affects demand and profitability. This component is called Price, one of the four Ps—the others describe the product, distribution (place), and promotion. So the term that refers to the price component is Price.

Pricing in the marketing mix is the amount customers pay and how that price affects demand and profitability. This component is called Price, one of the four Ps—the others describe the product, distribution (place), and promotion. So the term that refers to the price component is Price.

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